Setting Standards

Sunset Pointe Sets the Standard

By TIR Staff

Sunset Pointe at Collany Key continues to rise from the sands of Tierra Verde. With two buildings sold out, they are starting to sell units in the third building.

Liz and Larry Heinkel relax by the pool at Sunset Point at Collany Key. They moved here for the weather and love relaxing here after a long day at work. Sunset Point is just beginning to sell units in their third building. Each unit is between 2,750 and 2,950 square feet.

Developing this unique piece of land with sweeping views of Pass-a-Grille Channel, Shell Key Preserve and the Gulf of Mexico has been a goal of local developer Ed Medley for years. He put in the necessary infrastructure to start building Sunset Pointe in the early 2000s, but the timing wasn’t right, and the project was put on hold until 2013.

In 2012, four Tierra Verde residents saw the possibilities the parcel offered and invested in the land. They began predevelopment in 2013 with the help of Mark Stroud, president of The Stroud Corporation. After that, Medley and Stroud were “off to the races.”

“It was Ed’s dream,” says Stroud. “I do think that one of the cool things is how, as a team, we brought this project back to life.” Medley is a partner in the project and in charge of sales.
Stroud, with more than 30 years of experience in all facets of commercial real estate development, says Sunset Pointe is one of just a handful of beachfront properties on the West Coast of Florida that is developable. In addition, the interest the investors have in ensuring that everything is top quality is extremely unique.

“They all live here, they all have development and construction experience and they’re emotionally and financially invested in the project. Quality is the primary focus every day, and they’ve invested a lot more than we budgeted to get quality,” says Stroud. “If they see something they don’t like, they will spend more money to make it better.”

Steve and Becky Culbertson talk about Sunset Pointe while strolling along the beach.

The condos in the gated, waterfront community are between 2,750 and 2,950 square feet with three bedrooms and three and a half baths. Each unit has a lobby to a semi-private elevator, two parking spaces and most of the units have a private garage. Each unit has two balconies and excellent views. Everything is hurricane rated and the first living level is 10 feet above grade and 18 feet above base sea level.

Despite offering three standard floor plans with high end finishes, the team constantly looks for ways to make the project better, including recently upgrading the base package to include Sub Zero/Wolf kitchen appliance packages.

Larry and Liz Heinkel  love to relax here after a long day of work.

And to accommodate their buyers who want more options, they now have in-house interior designers to help owners determine their finish and upgrade selections, such as the opportunity to design custom kitchens working in partnership with Old World Cabinetry.

“Nobody really does that in this business,” says Stroud. He says, “They took it a step further because that’s what our buyers demand.”

The location is hard to beat. “We are right on the beach; it’s quiet, and you’ve got all the restau- rants out here that you can walk to, but you’re 10 minutes from downtown St. Petersburg. It’s just a really unique spot,” he adds.

Bob and Chris Hilton enjoy the view from one of their two balconies.

Stroud says his buyers range from seasonal residents who love the beaches to locals from downtown and others living at the beaches who want to get away from the traffic and tourists.
“Our big push now is building three. They’re selling fast, and all units have spectacular views,” adds Stroud.

For more information go to or contact Ed Medley or Deb Marcum at 727-865-1000.

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